Język Polski
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Pride and desire: exploring emotions in the users’ evaluation of products using an adapted version of the PrEmo research tool
Beata Ludwiczak
Abstract
Design is a field of a dual nature, including both technical aspects of products and aesthetics. Nowadays, with the wide range of tasks undertaken by designers, it is more accurately to interpret product aesthetics as aesthetic experience, which is closely related to the emotions generated by artefacts as well as their images in advertising, marketing or culture. The ability to study the emotions aroused by products can be useful for representatives of many disciplines, including designers.
This article presents an empirical study of the emotions aroused by the appearance of products carried out with the use of an adapted version of the PrEmo tool, within the master’s course for design students at the Eugeniusz Geppert Academy of Art and Design in Wrocław. It is divided into two parts: an introduction providing the literature review and a report on the empirical study.
Keywords
design ; estetyka ; emocje ; analiza korespondencji design ; aesthetics ; emotions ; analysis of correspondence
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